How To Write A Book By Asking Questions

How To Write A Book By Asking Questions

by

Bob Burnham

books sell so well. What will your book do? Will it tell them how to make more money? How to be smarter? How to be healthier, happier, prettier? It does not have to be as basic as that, your book can tell people how to coach a basketball team or how to take photos like a pro. The important thing to remember when determining your topic is that it must provide a benefit to your readers.

Decide how you want to structure your book. Do you want it to be a collection of interviews or a single interview? Do you want to make each question you ask your expert a chapter or do you want to write some of the copy yourself and mingle it with the interview questions? Not sure? Read a few interview based books to generate ideas. Ask your friends, family, and associates for their input. In the end, write the book that you believe in.

Now you can find your expert! In your industry, besides yourself, who is the go to person? Who is the person that people think of when they think of your topic? That is the person you want to interview. If there are many people consider interviewing several of them and compiling it into a book or generating several books.

The most difficult step in this process may be contacting your celebrity. I find that the best way to do this is to be 100% prepared. Have your market research ready and a book plan established. Show your celebrity how they can benefit from teaming up with you. If necessary, be prepared to partner with them or share in the profits. This can be a great thing because if your celebrity is also marketing your book, you stand to make twice the profits.

Once an agreement has been reached you are ready for the fun stuff. Interviewing people, especially people that you admire and respect, is a great opportunity. There are a few things that you can do to make sure your interview is a success.

Prepare the questions ahead of time and send a copy of the question to your expert, or experts, in advance. This gives them time to prepare.

Record the interview. Don not forget to ask permission to do this. A great book can be generated from a transcribed interview. Record the interview, send it to a transcriptionist, and then structure the transcribed copy into a book. Your book can literally be completed in a matter of days.

Tell your expert how long you expect to chat and then do your absolute best to respect their time.

Ask for the opportunity to speak with them again if future questions arise.

Thank them verbally and with a handwritten note for the interview. It’s just a nice thing to do.

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Bob Burnham

Entrepreneur, Consultant and Author of Reasons Why You Must Write A Book

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