Many restaurant use the technique of keeping good menu cards in the restaurant to attract customers. As we know first impression is the best impression. For a new customer the menu card will certainly create some opinions in his mind regarding the restaurant. It can be good as well as bad. So in order to maintain good impression among the customers the menu card should also be good. This is the reason why most of the restaurants opt to go for digital printing.
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Following are the reasons why restaurant owners go for digital printing
One of such reasons deals with the quality of the print taken. Every restaurant want their menu card to be the best offered to the customers. So quality is an important factor. In the case of Digital printing colours Cyan, Magenta, Yellow and Black colours are used as the base colours. They are together called as CYMK group of colours. With the help of appropriate mixing of these base colours well defined images are obtained.
The basic colours Red, Green and Blue are converted in to Cyan, Magenta, Yellow and Black in the case of digital printing. Thus both images as well as text will be good in the case of digital printing when compared to offset printing.
In the case of digital prints the amount of money that one has to spend is also less. But in offset printing it will be more. This is one of the reasons why almost every restaurant chooses digital printing for making menus. The larger cost of offset type is due to the set up charges. Digital printing offers good quality menus at a lower price. Offset printing can be cost effective only if the number of copies exceeds a particular limit. If quality is available at a lower price then people would definitely go for that. Digital printing offers a variety of materials for printing purpose like the standard size blown up post cards. Brochures of various sizes, catalogues and leaflets.
Next important factor is time. The time required for digital printing is less when compared to offset printing which involves a lot of set up process initially before printing. So, once the design of the menu card is finished it doesn’t take much time for the printing process to complete. So lots of time can be saved. In digital printing there is no need for making the plate kind of stuffs for printing purpose. This is why most of the people going to start a new restaurant opt to go for digital printing.
In spite of these advantages the only problem with digital prints are the prints may get removed with overuse. So, proper protection is necessary. Most of the restaurant menu cards are laminated to avoid distortion in prints. Lamination is a simple effective solution to avoid tampering of the prints. With digital printing good menu cards can be created which in turn can provide the restaurant a good business. So digital printing can be used for printing restaurant menus.